Privacy Policy

(effective 03/16/2025; last updated 05/30/2025)

Introduction

Thank you for reviewing the Political Data Intelligence LLC (“PDI”, “us”, “we”, or “our”) Privacy Policy. This policy outlines our privacy practices applicable to our websites, third-party sites, and applications used by PDI.

In the course of regular business operations, PDI may gather and use information about individuals. This information can include customers, clients, or other people the organization has a relationship with or may need to contact. This Privacy Policy describes how personal data must be collected, handled, and stored to meet PDI's data protection standards and to comply with the law. This Privacy Policy is intended to clearly explain what we consider to be “personal data”, what we consider to be “anonymous data”, and how this information is collected, used, and disclosed by PDI.

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage with a new “last updated” date. Please review this Privacy Policy periodically.

Scope

This Privacy Policy applies to individuals who access a PDI website and our mobile applications (collectively, “Site”) and any of our online and, where required, offline products and services (collectively, “Services”), as well as the individuals with whom we do not have a direct relationship but whose information we process in connection with the Services we provide to our customers and clients. It applies to all data that PDI holds relating to identifiable individuals.

This can include, but is not limited to:

• Postal addresses
• Email addresses
• Telephone numbers
• Voter Registration Information
• Data acquired from third-party vendors
• Personally identifiable information (Full Name, Birthdate, etc.)

Types of Data We Collect and Store

PDI provides voter data products and services to political organizations, SaaS subscription services, software applications, voter data files, and maintains the Site.

In the process of doing business and providing the Services, PDI collects and maintains information classified as both “Personal Data” and “Anonymous Data” using the following definitions:

1. Personal Data – “Personal Data” means data that allows someone to identify or contact you, including, for example, your name, delivery address, telephone number, e-mail address, voter registration information we provide through use of the Services, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. This may also include sensitive personal information, such as ethnicity, political affiliation, or veteran status.
2. Anonymous Data – “Anonymous Data” means data that is NOT associated with or linked to your Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons.

It is important to understand PDI stores and maintains Personal Data that has been collected or acquired through different methods, with different levels of detail and different ownership rights.

These methods include the following:

1. PDI Client, System User, or Website Visitor Information (Client Data) – Individuals that use the Services or purchase data or services directly through a PDI account representative may be required to provide Personal Data for direct communication, processing a payment transaction, or creating a unique user account (such data, “Client Data”). This information may range from billing information to the user’s IP address. We collect and store Client Data to support PDI’s client /marketing communications, enhancement of client’s online experience, and to provide online security and system performance. PDI does NOT sell any Client Data to any third-party entities for monetary consideration.
2. Information Submitted to the Site or While Using the Services – Users of the Services will frequently add or input Personal Data to our Site through data entry and bulk import functionality (such data, “Submitted Data”). The purpose of Submitted Data is to enhance the individual information for a voter or proprietary contact data. All information created and added to the Site by the user is exclusively owned by the contracted entity that provided payment for the data or software purchase or other Services. PDI does not sell or share in any form Submitted Data with any third parties.

Some organizations may desire to share data through the use of the Services with another PDI account used by another organization using our Services. The Services includes software that has data sharing functionality that utilizes a specific protocol requiring active consent from the organization sharing and receiving the data.

PDI sales or support team members are not authorized to provide any account information that could assist in the configuration of data sharing between two or more client organizations.

Submitted Data acquired by an organization can be exported at any time by such organization’s account administrator:

• Donation / Purchase Processing (Financial Transaction Data) – The Services supports custom webforms designed to process financial data. PDI uses third party components activated by the account owner to manage the financial transactions. To be clear, PDI does not store credit card information.
• Voter Information (Voter File Data) – Some of the Services provide voter data derived from government agencies to organizations permitted to use voter data under state or local law. Access to voter data is limited in how it may be used as well as the duration under the applicable purpose. Under no condition is access to voter data ever granted in perpetuity. While the exact voter data fields vary from state to state, they commonly include Name, Address, Birth Date, Gender, Party, Phone Number, and Email Address as provided by individuals on their voter registration forms. This may also include Sensitive Personal Information such as ethnicity, political affiliations, or veteran status. PDI has no authority to provide voter data or permit the use of voter data beyond the scope of applicable state or local law. PDI does not make any changes to voter data that could possibly impact a voter’s eligibility or status. We do not have the authority to add or remove voters on behalf of any government elections agency. It is the responsibility of individuals using PDI voter data to determine whether their use of the data is legally permissible. Voter data may never be used for personal or commercial use. Traditional political campaign methods often require the exporting of paper or electronic lists which can be provided by the Services. The organization purchasing the list or software subscription is responsible for protecting the privacy of individuals contained on such lists or files. All lists and electronic files that you obtain through use of the Services should be stored with personal privacy in mind and destroyed immediately after using. We ask that all users of the Services maintain and store these lists and files with a respectful consideration of the personal privacy of the individuals contained on these lists and files. Please treat these lists and files as if your personal information is included.

Personal Data We Collect and How We Use It

Below is a summary of our collection and use of Personal Data in connection with our Services. For additional details, please consult the other sections of this Privacy Policy.

Categories of Personal Data we may collect and use:

• Contact and account registration information. When you register for an account or contact us you may provide your name, email address, physical address, phone number, account username and password, electronic signature, and other related information.
• Financial or payment information. We collect information about payment methods that you provide, billing information, and information about the Services you subscribe for purchase.
• User information. When you use the Services, we may collect names and email addresses of parties using the Services and Personal Data about those individuals or their devices, such as name, email address, IP address, and authentication methods.
• Customer communications. We collect information about your customer service communications with us, including, for example, questions and other messages you address to us directly through online forms, by email, over the phone, or by post.
• Information about your web browser, mobile device, or internet connection. We use a third-party analytics provider, FullStory, to enable us to monitor and improve the user experience. FullStory uses Cookies to collect information, such as IP address, referring URL, device information (e.g., operating system), and information on user behavior (e.g., pages visited, links clicked, information entered, and mouse movements). For further details, please see FullStory’s privacy policy available here: https://www.fullstory.com/legal/privacy-policy. To opt out, FullStory provides this link: https://www.fullstory.com/optout.

To review or request changes to any of your Personal Data, please contact us at [email protected].

Purposes for which we use the Personal Data we collect:

• Provide you with and collect payment for the Services you request.
• Create your account and communicate with you.
• Market our Services by sending you emails.
• Test changes in our Services and develop new features and products.
• Fix problems you may have with our Services, including answering support questions and resolving disputes.
• Manage the Services platform including support systems and security.
• Prevent, investigate and respond to: fraud, unauthorized access to or use of our Services, breaches of terms of use and policies, or other wrongful behavior.
• Comply with legal obligations.
• Meet legal retention periods.
• Establish, exercise, or defend our rights in legal claims.

Security

We maintain commercially reasonable security measures to protect the Personal Data we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee absolute security.

Third-Party Links

The Site may contain links that will let you leave the Site and access another website. Linked websites are not under our control. We accept no responsibility or liability for these other websites.

Children’s Privacy

The Site and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose Personal Data from children under 13.

Notice to California Residents

The California Consumer Privacy Act as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, sale, sharing, and retention of personal information and of the rights of California residents regarding their personal information. This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this section does not apply to you and you should not rely on it.

The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. Personal information does not include publicly available, deidentified or aggregated information or lawfully obtained, truthful information that is a matter of public concern. For purposes of this "Notice to California Residents" section we will refer to this information as “Personal Information.”

If you are a California resident and a current or former employee, job applicant, or independent contractor of ours, please see our Employee Privacy Policy for more information on our collection and use of your Personal Information in that capacity.

Notice at Collection of Personal Information [California Collection Notice]

We currently collect and, in the 12 months prior to the Last Updated Date of this Privacy Policy, have collected the following categories of Personal Information:

• Identifiers (name, alias, postal address, online identifier, Internet Protocol address, email address, account name, driver’s license number)
• Unique personal identifiers (device identifier; cookies, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)
• Personal information described in California’s Customer Records statute (California Civil Code § 1798.80(e)) (signature, telephone number, education, employment, employment history, as well as the categories listed in “Identifiers” category above)
• Characteristics of protected classifications under California or federal law (race, color, sex/gender sexual orientation, gender identity/expression, age (40 and older), religion (including religious dress and grooming practices), national origin, citizenship status, marital status, military or veteran status, political affiliations or activities.
• Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information.
• Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with website, application or advertisement)
• Geolocation data
• Audio, electronic, visual, or similar information
• Professional or employment-related information (including employment history)
• Education information
• Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes
• Sensitive Personal Information (account log-in, in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; union membership; or the contents of a consumer’s mail, email, and text messages unless the business is the intended recipient of the communication.

We collect Personal Information directly from California residents and from advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, and data brokers. We do not collect all categories of Personal Information from each source.

In addition to the purposes stated above in the section “Personal Data We Collect and How We Use It” we currently collect and have collected the above categories of Personal Information for the following business or commercial purposes:

• Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
• Debugging to identify and repair errors that impair existing intended functionality
• Short-term, transient use
• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, providing storage, or providing similar services
• Undertaking internal research for technological development and demonstration
• Undertaking activities to verify or maintain the quality or safety of a service that is owned or controlled by us, and to improve, upgrade, or enhance the service that is owned or controlled by us
• Advancing our commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction

Sale, Sharing, and Disclosure of Personal Information

The following table identifies the categories of Personal Information that we sold or shared to third parties in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of third parties to whom we sold or shared Personal Information:

We sold or shared Personal Information to third parties to advance our commercial or economic interests.

The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Last Updated Date of this Privacy Policy and, for each category, the categories of recipients to whom we disclosed Personal Information:

We disclosed Personal Information for the following business or commercial purposes:

• Helping to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for these purposes
• Debugging to identify and repair errors that impair existing intended functionality
• Short-term, transient use
• Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, providing storage, or providing similar services
• Undertaking internal research for technological development and demonstration
• Undertaking activities to verify or maintain the quality or safety of a service that is owned or controlled by us, and to improve, upgrade, or enhance the service that is owned or controlled by us
• Advancing our commercial or economic interests, such as by inducing another person to buy, rent, lease, join, subscribe to, provide, or exchange products, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction

Retention of Personal Information

We retain your Personal Information for as long as necessary to fulfill the purposes for which we collect it, such as to provide you with the service you have requested, and for the purpose of satisfying any legal, accounting, contractual, or reporting requirements that apply to us.

Your CCPA Rights

1. Right to Opt Out of Sales or Sharing of Personal Information

California residents have the right to opt out of “sales” or “sharing” of their personal information under the CCPA, including through an “opt-out preference signal”.

You may submit a request to opt out of sales or sharing through our interactive webform available by clicking here. If you have enabled privacy controls on your browser (such as a plugin), we will also treat that as a valid request to opt out. Please see the “Opt-Out Preference Signals” section below for more information.

We do not knowingly collect, sell, or share the Personal Information of minors under 16 years of age.

2. Right to Limit Use and Disclosure of Sensitive Personal Information

California residents have the right to limit our use or disclosure of their sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.

We do not use sensitive Personal Information for purposes other than those allowed by the CCPA and its regulations.

3. Right to Know About Personal Information Collected, Used, or Disclosed

You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information, including:

(1) the categories of Personal Information we collected about you

(2) the categories of sources for the Personal Information

(3) our business or commercial purpose for collecting, selling, or sharing that Personal Information (if applicable)

(4) the categories of third parties to whom we disclosed that Personal Information (if applicable)

(5) the specific pieces of Personal Information we collected about you.

4. Right to Delete Personal Information

You have the right to request that we delete any of your Personal Information that we collected from you, subject to certain exceptions.

5. Right to Correct Inaccurate Personal Information

You have the right to request that we correct any inaccurate Personal Information we maintain about you.

6. Right to Non-Discrimination for Exercise of Privacy Rights

We will not discriminate against you for exercising any of your rights the CCPA confers.

7. Exercising Your Rights

To exercise the CCPA rights described above, please submit a verifiable consumer request to us by either:

By Calling us at (562) 406-2360 or toll free at 1-888-733-2360.

By Emailing us at [email protected]

Visiting our Site and submitting a request through our online form HERE.

8. Authorized Agents

If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above. After submitting the request, and if the request is not subject to an exemption or exception, we will require additional information to verify your authority to act on behalf of the California resident.

9. Verifying Your CCPA Request to Know, Delete, and/or Correct

If we determine that your request is subject to an exemption or exception, we will notify you of our determination. Otherwise, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.

We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure, deletion, or correction as applicable.

To verify your identity, we ask that you provide us with the following information when you submit your request: (1) first name, (2) last name, and (3) phone number or email. We will use the above information to verify your identity. Depending on your type of request or the information requested by you, we may require additional information to verify your identity and fulfill your request.

10. Opt-Out Preference Signals

The Sites recognize the Global Privacy Control (“GPC”) signal. If you are using a browser setting or plug-in that sends an opt-out preference signal to each website you visit, we will treat that as a valid request to opt out. To download and use a browser supporting the GPC browser signal, click here: https://globalprivacycontrol.org/orgs. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

11. California Do-Not-Track Disclosure

California law also requires that we disclose how we respond to “do-not-track requests” from our users. Currently, our Sites recognize and process "Do Not Track" signals from browsers.

12. Shine the Light Law

If you are a California resident and have an established business relationship with us, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes (as those terms are defined in that statute). To make such a request, please send an email to [email protected]  with the subject line “Shine the Light Request.”

Accessibility

Our Privacy Policy is available in alternative formats to ensure accessibility for individuals with disabilities. To request this Privacy Policy in an alternative format, please contact us at [email protected].

How to Contact Us

For any inquiries regarding our privacy policies or practices, please contact us at [email protected].